a less frenzied shopping frenzy

Target’s Marimekko Collection Doesn’t Fly Off Shelves, And That’s A Good Thing

Target’s Marimekko Collection Doesn’t Fly Off Shelves, And That’s A Good Thing

Last year, a collection at Target from Lilly Pulitzer was such a hit that it temporarily took down the retailer’s site, and shoppers camped out overnight, cleaning out local stores. By the standards of Target’s designer collaborations, their latest one with Finnish company Marimekko is almost a flop, having only sold out of some of the products on the first day. [More]