If you want customers to feel comfortable trying your store, call it something that’s sort of familiar. A retailer in New Jersey is accused of picking a name that’s a little too familiar, calling its store Dawa and using a logo similar to the chain Wawa. [More]
6-twelve
Former 7-Eleven Franchisee Opens Store Called 6-Twelve, Declares War
By 6.1.17
Years ago, a man moved from Bangladesh to Boston and dreamed of opening his own business. He worked hard and eventually owned a 7-Eleven franchise and store. He lost the franchise after a series of disagreements with the company. After years of legal wrangling, he started a new venture: A store down the street called 6-Twelve. [More]
