56 days later

Report: Warner Bros. Will Stretch New Release Rental Window From 28 To 56 Days

Report: Warner Bros. Will Stretch New Release Rental Window From 28 To 56 Days

Apparently no longer content with the 28-day window in which it sells DVDs but doesn’t allow companies to rent them out, Warner Bros. is reportedly on the verge of doubling that time frame in an effort to starve viewers into starting to buy movies again. [More]