More than two years ago, the attorneys general for Washington and Oregon each filed separate (but very similar) deceptive advertising claims against the makers of the popular 5-Hour Energy drinks, alleging that the ads misled consumers into believing that doctors recommend the product, and that the combination of ingredients provides some sort of benefit that is superior to just drinking coffee. In the last few days, judges in both those cases came to very different decisions. [More]
Both Oregon and Washington State filed lawsuits against the makers of 5-Hour Energy, alleging that the company has engaged in deceptive advertising tied to the ingredients in its drink. Other states are expected to follow suit, pun intended and totally appropriate in this case. [More]
You’re sleepy, you’re drooping, you need something to perk you up and make you pay attention. Oh look, there’s an energy drink touting a long list of “special” ingredients — that must be the magic answer? Well, not really, says one study: Even though energy drink makers might brag about awakeamine, dontfallasleepaurite or other “special” proprietary concoctions designed to keep you peppy, energy drinks don’t work any better than ordinary caffeine at helping people pay attention. [More]
Following on the heels of reports linking ill health effects to energy drinks like Monster and 5-Hour Energy, a new government study says those beverages are “a rising public health problem,” and have been linked to 20,000 visits to emergency rooms around the country. [More]
The highly caffeinated “energy drink” market has been surging in recent years, as the makers of these beverages make claims that their products aren’t just substitutes for coffee or tea. But a growing number of researchers are saying that energy drinks are nothing special. [More]
Only a few weeks after it was revealed that FDA incident reports linked Monster Energy drink to five deaths in recent years, it’s come out that the heavily advertised 5-Hour Energy “shots” have been cited in 13 deaths and dozens of hospitalizations since 2009. [More]
Pepsi's Amp, Monster & 5-Hour Energy Drinks Under Investigation For Calling Beverages Dietary Supplements
What’s that? You’re not drinking that energy drink for its dietary benefits, but instead to stay awake after pulling an all-nighter at the office? That’s funny, because New York’s attorney general also thinks energy drinks shouldn’t be marketed as dietary supplements and that maybe PepsiCo’s Amp, Monster and 5-Hour Energy a drinks are being a bit squirrelly with how they sell their products.
Do you know what 2:30 feels like? The makers of 5-Hour Energy may have made a commercial worthy of a Worst Ad In America nomination, but that hasn’t stopped the pick-me-up from being the top seller in the $800 million/year energy shot market. But our sensible siblings at Consumer Reports Health wanted to find out if the concoction was any better at keeping you awake than a cup of coffee.