What exactly constitutes a “100% natural” food is a matter of much debate, but four new lawsuits argue that granola shouldn’t claim to be 100% natural because if contain small amounts of a common pesticide.
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100% natural
Lawsuits Claim “100% Natural” Label On Nature Valley Granola Bars Is Deceptive
By 8.25.16
Companies Agree To Stop Promoting Beauty Products With Synthetic Ingredients As “All Natural”
By 4.12.16
One would assume when buying a product marketed as “all-natural” or “100% natural” that said product wouldn’t contain synthetic ingredients like phenoxyethanol or polyethylene, right? Wrong. At least, that’s the cases for five companies facing action by federal regulators for allegedly making false claims about their products’ ingredients.
