McDonald’s Changing McPick Again; Lets Operators Pick Part Of Menu

Image courtesy of dsuniaga

McDonald’s replacement for its long-running dollar menu — McPick 2 — has seen several variations since it was announced last year. Those revamps will continue, as the Golden Arches plans to allow local restaurant operators to customize the menu to their region.

Burger Business reports that the latest McPick 2 menu — expected to launch next week — will feature a mix of national and local offers, but will stick with the 2 for $5 deal.

The menu will feature three classic menu items — the Big Mac, 10-piece McNuggets, and the Filet-O-Fish — and up to three local favorites, which can range from anything from core items like the Quarter Pounder to all-day breakfast menu items.

“Customers have told us that what they want is the ability to have choice and flexibility in which items they can bundle for a certain price point,” Adam Salgado, VP-Marketing for McDonald’s, told Burger Business.

Variations to the McPick meal deal aren’t new or entirely unexpected. When McDonald’s announced the McPick 2 micro-menu last year it made it clear that it might change the details of the menu after the pilot, but that it planned to stick with the “McPick” concept and name.

The first version of the deal — 2 for $2 — included just four options: a McDouble, a McChicken, small fries and the company’s new mozzarella sticks.

Three months later, the company changed the offering to the more expensive 2 for $5 offer that included the Big Mac, Quarter Pounder, Filet-O-Fish, chicken nuggets, and fries.

Most recently Consumerist spotted some locations offering a McPick 2 for $4 menu featuring all-day breakfast items.

Salgado tells Burger Business that customers shouldn’t expect changes to the McPick menu to end anytime soon, and that the deals are evolving.

In fact, the deals could be changing more frequently, as operators can select their own menus — at their own price points — for the offer when there isn’t a national promotion period.

To make things a bit more confusing for customers, McDonald’s says that in addition to the McPick 2 for $5 menu, operators can also run their own meal deals simultaneously.

These menus are more of a bundle deal, Burger Business reports, with some locations offering a $4 bundle of a Sausage, Egg & Cheese McGriddle with a Hash Brown and small coffee, and others promoting a $5.99 bundle of 20-piece Chicken McNuggets and a basket of fries.

Exclusive: National/Local McPick 2 Coming [Burger Business]