ClassPass Membership Price Increase Hits Southern California Customers

The ClassPass membership price increase has spread across the country, traveling from New York City and Boston on the east to Los Angeles and Orange County on the west.

Consumerist reader Jessica forwarded the workout startup company’s email alerting Southern California customers of the changes: starting with the July cycle, rates for Unlimited membership are going from $119 per month to $175 per month. Other new membership tier rates include Core, with 10 classes per month for $115, and Base, $60 for five classes per month.

This is the second time ClassPass has raised prices in a year in L.A., after starting out at a $99 unlimited membership price.

If you’ve already seen the email ClassPass sent New Yorkers in April, you’ll be familiar with the company’s reason for the changes, because it’s the exact same sentence ClassPass used before.

“As our community of members has grown, it’s become clear that our business must evolve to meet their needs,” ClassPass echoes itself, noting that average studio drop-in rates in the area are $24.

“In order to continue building a healthy business that’s best for our customers and for the industry, we can no longer offer a one-size-fits-all Unlimited membership at our current rates,” ClassPass repeats itself again, with another sentence from the New York email.

Anyone who wants to continue with their Unlimited membership for the higher rate can select that option their account by Thursday, June 9.

Again, the reaction on social media is not a happy one:

https://twitter.com/carriecummings/status/730791119966113792