If that sounds familiar, you’ve been paying very, very close attention to mobile retail news in the last year or so. Sprint and Dixons Carphone, their partner in this project, announced their joint venture last summer, but that was a pilot project to see whether Sprint/Dixons stores would work.
Dixons Carphone is the result of a merger between two UK companies, Dixons and Carphone Warehouse. When the pilot deal was announced, CNET reported that Dixons tried to enter the US electronics market by purchasing the chain Silo back in the ’80s, while Carphone Warehouse partnered with Best Buy to open stores in the UK that ultimately didn’t succeed.
The 20-store pilot in this case has succeeded, though, and the 50-50 joint venture plans to open a total of 500 stores across the United States.