If You Want To Use Amazon Fresh You’ll Have To Pay $299/Year For PrimeFresh First

Screen Shot 2015-10-19 at 9.42.38 AMHow much are you willing to pay to have bags of fresh produce, and other grocery items delivered to your door anytime of the year? If you live in Seattle, Philadelphia, or New York, Amazon’s hoping $299/year is the magic number. 

That’s how much the e-commerce company has priced a yearly subscription for its Amazon Fresh grocery delivery service, GeekWire reports.

Customers currently using the service say they recently received notice that grocery deliveries would only be available to “Prime Fresh” members. The service provides consumers with same-day (if orders are placed by 10 a.m.) or overnight shipments of groceries and other items.

Amazon goes on to explain that Prime Fresh is an upgraded version of the company’s $99/year Prime membership. With Prime Fresh, subscribers pay $299/year for “free Amazon Fresh deliveries on grocery orders over $50, plus all the benefits of Prime,” GeekWire reports.

The subscription is required for anyone wanting to use the Amazon Fresh service. Current Prime members who upgrade to the new service will be “refunded for their Prime membership on a prorated basis,” the company says.

After delay, AmazonFresh rolls out mandatory $299/year ‘Prime Fresh’ grocery membership [GeekWire]