Everyone likes to get free stuff, especially if that stuff happens to include food and drinks. Earlier this year companies began using “drinkable” billboards to dispense beverages to thirsty consumers. Now, McDonald’s has taken that idea and made it their own by giving away free McFlurries to pedestrians when the temperatures reach scorching levels.

Creativity Online reports that McDonald’s in the Netherlands created the dessert-distributing ad as a way to help consumers beat the summer heat earlier this month.

Unlike the Coca-Cola and Calsberg ads, the Golden Arches’ billboard didn’t actually dish out the ice cream treat, it just gave consumers the opportunity to score a free dessert later.

Danish ad agencies JCDecaux and TBWA/Neboko teamed up to create the gigantic heat-activated billboard to house 100 (empty) McFlurry cups at the Damrak in Amsterdam, Creativity Online reports.

When the temperature reached 38.6 degrees Celsius (about 101 degrees Fahrenheit), the billboard opened to allow pedestrians to grab a McFlurry cup. They could then take the dish to the nearest McDonald’s for a free dessert.

McDonald’s Billboard Dishes Out Free McFlurries When the Sun is Scorching [Creativity Online]
[H/T Mashable]

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