Expedia Inc. and Travelocity, two of the most prominent online travel agencies, have decided to take their relationship to the next level by way of a $280 million acquisition that paves the way for continued battles with travel site behemoth Priceline.

The Wall Street Journal reports that Expedia has agreed to purchase Travelocity from Sabre Corp.

However, the deal doesn’t exactly come as a surprise as the two companies have been working together since 2013.

At that time, the sites entered into a long-term agreement in which Expedia handled a majority of Travelocity’s operations. The deal gave Travelocity access to Expeida’s hotel supply and customer service programs.

The WSJ reports the new acquisition will be relatively unnoticeable to users.

The latest acquisition by Expedia adds to the company’s already brimming portfolio which includes Hotels.com, Trivago, and Hotwire.

Expedia To Buy Travelocity For $280 Million [The Wall Street Journal]

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