Apparently, there are no shortage of unique business ideas over at GameStop. Earlier this year we reported that the retailer was operating as a sort-of bank, and now customers can trade-in their unwanted gift cards for one they actually want – you know, one to GameStop.

GameStop announced a new partnership with Cardpool in which customers can rid themselves of undesirable gift cards online in exchange for a GameStop e-gift card.

So how does it work? Pretty easily, it appears. Consumers can trade in both plastic and e-gift cards online by filling out their individual gift card information. When the information is verified, GameStop will issue a e-gift card to the consumers email. That card can be used either online or at one of GameStop’s remaining locations.

There doesn’t appear to be a limit to the type or amount of gift card that is eligible for the exchange.

However, be careful when entering your gift card information. Per the Cardpool terms of service, the company has the right to “charge a replacement fee if the gift card proves to be invalid…and is not responsible for any errors that you have made in entering gift card information and is not liable for any such errors.”

GameStop Announces New Gift Card Exchange Powered By Cardpool [MarketWatch]

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