Last week, Swatch filed a federal lawsuit accusing discount retailer Target of stealing its designs. Wait…Swatch is still a thing? Plastic watches are still a thing? Target sells plastic watches? This ’80s revival really has gone too far.
Target is accused of making what Swatch calls “inferior” copies of its colorful plastic watches, including the zebra watches pictured in this post. By selling Swatch-like watches, the company claims that Target is “unfairly competing” with the Swiss company, while selling “inferior” watches that might cause consumer confusion in the vast, vast American marketplace for zebra-striped plastic wristwatches.