You’re probably no slump at reading headlines so by now you’ve probably figured out that it takes more than one country to make a jar of Nutella. Because otherwise what would be the point, that’s not news, that’s normal and ho-hum. And yes, it takes a lot more than just say, Italy, where Nutella’s parent company Ferrero is located, to deliver hazelnut spread to the masses.
The reality is that Nutella is way more of a worldwide effort, reports Quartz, citing a case study from OECD on global value chains.
The 250,000 tons of Nutella that are sold across 75 countries all come about with the help of ingredients from countries that might have not much else in common, but they all help to make chocolatey hazelnut spread.
For example, there are factories in Europe, Russia, North American and South America. and all of those need ingredients, which come from other places: The hazelnuts are from Turkey; the palm oil is from Malaysia; the cocoa is from Nigeria; the sugar is from either Brazil or Europe; and the vanilla flavoring is from France.
And hey, now the next time you’re spreading it on toast in an effort to get your kid to eat something for breakfast other than four packets of ketchup and a mini muffin, you can also do a bit of a geography lesson at the same time.
Check out the full map showing the globalization of Nutella over at Quartz for more.