Desperate, she turned to Facebook, posting the following on their wall:
This was the only way I could think to do this. I have called and begged, friends have called and begged, I have written letters.
Understand that my daughter (8 years old) loves your stores and your birthday club, I am sure my son will too (1yo) but my middle child Kamryn should be 6 years old in two weeks and she died over 4 years ago, right before her 2nd birthday. Please please remove her. Everytime I get this card it is like a punch in the face reminding me that I get to celebrate her birthday without her AGAIN. Please just take her off, can’t take it anymore. Please. Her name is Kamryn [redacted] in NC please just take her off, please.
Other people joined in the campaign, posting on the chain’s wall: fellow grieving parents, and people who saw her plea and happen to have souls. This earned Lyndsey the magical e-mail address that allegedly can get families taken off the list promptly: it’s email@example.com.