Two notable examples of this phenomenon: Jared of “Subway Diet” fame, and actress/ex-NutriSystem spokesperson Kirstie Alley. Bloomberg Businessweek looked at this problem after two things happened this week: Weight Watchers announced a new version of their program, and rumors abound that spokesperson/success story Jessica Simpson is pregnant. Having a real and relatable spokesperson is a good thing, but the problem with real celebrity spokespeople is that companies can’t lock them up and control their diet and exercise. Well, as far as we know.
Weight Watchers’ Big Fat Marketing Dilemma [Bloomberg BusinessWeek]