Walmart Apparently Feels Rollback Is The Same Thing As Rolling Absolutely Nowhere

Walmart just loves bragging about how it’s rolling back prices on items, you know, because that’s so much different than just calling something a sale. But perhaps the company and its handy little rollback sign needs a refresher course on the definition of “back,” as Consumerist reader Ben points out in this pic snapped at his local Walmart in Plano.

Ben writes:

Take a look at this nice rollback my local walmart at Plano Texas was offering this weekend. It such an amazing sale i just couldn’t pass on it🙂

Let’s play the math game! Is $11.97 more or less than $11.97? Exactly. It’s the same.

We wouldn’t be able to pass up such an incredible non-sale either. All those nonexistent savings!