Tim Hortons Coffee Pods Hitting A Kitchen Near You In Deal With Kraft

Tim Hortons is brewing up a scheme to boost its sales and up the amount of its coffee you’re able to guzzle on a daily basis. The Canadian company has hooked up with Kraft’s Tassimo single-cup coffee makers and will be offering pods (known as T-discs) of its coffee for consumption at your leisure.

The machines and coffee will be sold in physical Tim Hortons restaurants as well as online. As they call it up there in Canada, Tims will be up against stiff competition, notes Reuters, as Green Mountain Coffee and Keurig machines dominate the market and pack a powerful caffeinated punch in the United States.

The company seems content with its partnership with Tassimo, ohowever, noting that it’s a fast-growing brand in North America, with more than 950,000 brewers sold in Canada.

Offering new products is one of Tim Hortons’ strategies to boost its sales and lure more customers through its doors. The company is also trying out new espresso drinks and introducing different drink sizes, as McDonald’s is nipping at its heels in Canada. McD’s has been battling Tims by pushing its coffee more and more, which could seriously cut into Tim Hortons’ business. It currently claims 8 out of every 10 cups of coffee sold in Canada.

Tim Hortons’ Canadian traffic ebbs, shares slide [Reuters]