Department Store Ad Goes After Coveted Incontinent-But-Stylish Demographic

The British are known for their dry humor. And apparently for the folks at upscale UK department store Harvey Nichols, that dry sensibility has left its models all wet in the trousers.

The store is the subject of more than a few tut-tuts and harumphs on the other side of the pond because of a recent sales flier that went out featuring the standard, detached and bored looking models with noticeably wet crotches and the slogan “Try to contain your excitement.”

A store rep explains:

We developed the campaign to promote our summer sale and capture this excitement in a light-hearted, humorous way.
The images in our advertising were designed to be a visual representation of a well-known phrase.
During the production of the campaign, we researched the use of this expression in popular culture and social media, and were satisfied that it is both commonplace and invariably used in a playful, inoffensive manner, which was in keeping with the tongue-in-cheek spirit in which we intended our campaign to be taken.

Of course, the mere fact that people are talking about this means that it’s a successful ad campaign on some level.

And who knows, maybe the next time you see some D-list UK reality star with soaked trousers, it will be a fashion statement and not the result of too many pints at the pub.

Controversial New Harvey Nichols Sale Fliers [Copyranter]


Edit Your Comment

  1. Cat says:

    I’m sure this is someone’s fetish, and therefore I would call it porn.

  2. Loias supports harsher punishments against corporations says:

    Which part of this is “dry” humor again?

  3. VintageLydia says:

    I think the ads are clever and funny!

  4. eturowski says:

    Nobody ever said that was urine.

  5. CrazyEyed says:

    Oh those silly Brits

  6. SavijMuhdrox says:

    the perils of Botox.. poor thing has no choice but to resort to excretion of urine to express any kind of emotion at all.

  7. Martha Gail says:

    They should have gotten Fergie (BEP, not the Duchess of York) to be the spokesperson for this campaign.

  8. Coffee says:

    Maybe she was just out jogging and worked up a good froth.

  9. Tartan69 says:

    In my opinion, is a fantastic ad campaign. I know this because I watched a few episodes of Mad Men.

  10. kataisa says:

    The Brits rule the roost when it comes to being tasteless.

  11. finbar says:

    Consider me Miles Davis.

  12. Claybird says:

    I approve…somewhat.

  13. nicoleintrovert says:

    And this is why I watch British television. Well done.

  14. Fubish says: I don't know anything about it, but it seems to me... says:

    Fake picture. I don’t see any flies.

  15. The Colonel says:

    If you want a good deal, Ur-ine luck!!

  16. MountainCop says:

    LOL! :)

  17. AllanG54 says:

    If that gal’s a model then Heidi Klum will have no fears about ever losing out on a job. Geez, what an ugly woman.

    • some.nerd says:

      Let’s remember, these are BRITISH models… All the Cat Deely look-alikes have long since sailed across the pond to be on US TV dance-competition shows.