Watch out, Amazon, there’s a new kid on the retail block and it comes with a familiar name tied to it: Google is said to be discussing a new service with various retailers that would offer web shoppers super speedy delivery.

The Wall Street Journal cites people familiar with the situation, who say Google is ready to move into delivering goods directly to consumers for a low fee. Amazon offers quick delivery on some items for its Prime subscribers, who pay $79 a year.

Google is said to be pitching the idea to various retailers including Macy’s, Gap and OfficeMax, says the WSJ’s sources. So far, none of those companies have commented on the report.

Shoppers would search for merchandise using Google’s current product-search system, and would then be able to find out if the store has that item in stock. Once the order is placed, Google’s service would offer up same-day or next-day delivery. A pilot program is said to be started in the San Francisco area in 2012.

See that? It’s the long arm of Google, reaching out to grab for even more goodies.

Google, Retailers in Fast-Delivery Talks [Wall Street Journal]

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