SnackWell’s, the nonfat low-cal line of snack food introduced in 1992 but hasn’t advertised in the past five years, is increasing the size of some of its new snack-packs higher than the previously holy 100 calorie level. Some new varieties, like the “fudge drizzled caramel popcorn” are 130 calories. Pouches of Fudge CrÃ¨me Brownie Bites tip the scales at 150 calories. A benchmark has been breached, people.
The “portion-controlled” packages are supposed to be a way for consumers to indulge without going overboard. But 19 years later, 100 calories just aren’t gonna cut it to satisfy the modern consumer’s tongue. America, if you want a measure of how fat and addicted to calories we’ve become, this is a pretty good one. Even our portion-controlled snack food has become supersized.