In the mysterious northern land of Canada, the delicious boxed food-like substance that we Americans call “Kraft Macaroni & Cheese” is called by its original name: “Kraft Dinner,” or “KD,” affectionately. When a Calgary food blogger began a cooking class for college students meant to show them quick, easy, and non-orange food options, he called it “Kick the KD.” Then Kraft contacted him to let him know that they didn’t appreciate having the name of their flagship product taken in vain.
Kraft seems to resent the implication that their product isn’t healthy, and told the CBC:
We understand that the focus of the cooking program is to encourage students to prepare meals which are healthy and delicious. Please note that Kraft Dinner macaroni and cheese is a nutritious food that can be part of a balanced diet. In addition to being delicious, it is also a source of calcium and iron and a good source of protein.
The teacher, for his part, hadn’t realized that the initials “KD” were themselves trademarked, and is currently looking for a new name for the class: he says that he “[doesn’t] really feel comfortable picking a fight with a billion-dollar company.” Suggestions for a new class name are welcome.