YouTube foresees a future for itself in which it will host more than just cat videos and angry Hitler parodies. The Google-owned video repository is in talks with the NBA and NHL, as well as European soccer leagues, to broadcast live games.
Bloomberg BusinessWeek reports Google is confident in YouTube’s sports broadcasting aptitude because it had success with Indian Premier League cricket matches last year.
Google didn’t comment on the talks with the leagues except to say “It’s fair to say that there will be a lot more appealing sports content you’ll see on YouTube,” and the NBA and NHL had nothing to say.
What sports would you like to see on YouTube?
Google’s YouTube Says It’s in Talks to Show Live NBA, NHL Games [Bloomberg BusinessWeek via ReadWriteWeb]