These Salmon Are A Swimming Oxymoron

While it is technically possible that a fish could be raised on a farm, released into the wild, and then caught, that’s rather unlikely with the Atlantic salmon, which is endangered in the wild. So we can’t help but think that there’s something wrong with this ad from New England grocer Stop ‘N’ Shop.


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  1. Mr. Fix-It says: "Canadian Bacon is best bacon!" says:

    Here in Newfoundland, we take our fish very seriously.

    You can get fined by the Fisheries and Oceans Canada for this, if I recall correctly

    • Straspey says:

      Oh – Big mistake !

      Cue up the Newfie jokes in 3….2….1….

      (I have some wonderful Newfie friends who live here in NY City)

      • Mr. Fix-It says: "Canadian Bacon is best bacon!" says:

        I’s the b’y tha’ bills the boat, and I’s the b’y tha’ sells ‘er!

        • MercutioGeek says:

          I’s the b’y that catches the (farm raised) fish…

          • catfishdave says:

            “…and posts it on a website!”

            (Proud Canadian here (and Newfie), living in the US, and wondering why my parents in Newfoundland have had less snow and warmer weather than southeast Ohio!)

      • Emaewest says:

        A Newfie in New York City? Sounds like a fun movie. Should have Rick Mercer, and/or Shawn Majumder starring.

  2. phildbs says:

    Isn’t ‘Atlantic Salmon’ just the type of fish?

    • phildbs says:

      Nevermind, I didn’t get it at fist, I see. Hmmmm…..

    • Daemon Xar says:

      The Atlantic salmon is a specific species, but it’s hardly endangered . . . the Pacific varieties (Coho, Chinook, King, etc.) are, but that’s in part because they farm atlantic salmon in the Pacific pretty carelessly. Pollution and regular escapes of (icky) Atlantic salmon have managed to severely deplete the (delicious) Pacific salmon stocks.

      • pinecone99 says:

        You have your facts backwards. Pacific salmon fisheries are managed quite well and the populations are relatively high, partially due to stocking from hatcheries. Wild Atlantic salmon are no longer commercially fished. The populations are extremely low due to loss of habitat. That’s why the species is farmed – mostly in the north Atlantic.

  3. rick_in_texas says:

    Aren’t fish farms in the Atlantic?

    Thus it can be both. Note the lack fo the word: Wild

    Like everything…words can be tricky…as Clinton for the meaning of the word.

  4. Loias supports harsher punishments against corporations says:

    Under the Description it says “Farm Raised”

    Above the Price it says “Wil caught”

    Some of missing that second one.

  5. Kahomono says:

    Common practice to catch fingerlings wild and then raise them to full size on farms.

    cf. elvers -> eels.

  6. Darrone says:

    I know, they put an L in samon. Thats it right?

  7. Hoss says:

    I think it means that they’re not domesticated

    • Taed says:

      In the year 2055, the common domesticated salmon finally overtakes the dog and cat as America’s favorite pet.

  8. nbs2 says:

    Looks like folks need the orange triangle on the right to be a bit bigger.

    My guess on what happened here? Just a simple typo. Someone will bring it to management’s attention, and all stores will display a correction at the seafood counter. At 7.99/#, that’s farm raised, so they’ll just point out the error and people will move on with their lives.

    I do have to admit, though, seeing the posts here does save me from having to wait for Leno to do his Headlines thing.

    • Loias supports harsher punishments against corporations says:

      I would demand from the manager that I get wild salmon at 7.99/lb.

    • Hoss says:

      The price is not an indication Fish is not cheap here in New England but fresh caught fish can be bought for $8/lb on sale

    • "I Like Potatoes" says:

      Or the last page of Consumer Reports. I must admit, when I was a subscriber, I always turned to the last page immediately upon receiving magazine to see all the botched up ads people sent in. Good times.

  9. Penn20 says:

    Somebody crewed up while proofing the add. Should they be fired for this transgression ? Slow day today ?

    • SabreDC says:

      Or an underling simply wanted to throw as many marketing terms in there as possible and didn’t realize that they conflict.

  10. nbaptist says:

    Farm Raised, Wild Caught is the same as Genuine Artificial!

  11. olderbudwizer says:

    Simple explain – “FARM Raised in the Wild Atlantic, was caught right out there in the brutal, cold, wild waters off the coast of some island.

  12. pecan 3.14159265 says:

    I’ll put in another plug for Monterey Bay Aquarium’s Seafood Watch program:

    It’s the best resource to buying sustainable fish. It says to avoid Atlantic Salmon because it’s always farmed.

  13. paoyu says:

    Fresh Wild Salmons are only sold in the summer, any fish consumerists should know that.

    • sonneillon says:

      That’s not true. I’ve worked seafood wholesale. You can get fresh wild salmon for most of the year. It costs $16 a pound wholesale and no retailers buy it, mostly restaurants buy that sort of thing, but you can get it.

      • pinecone99 says:

        Of course you can buy wild salmon out of season but it’s not fresh (as in never frozen). Most salmon doesn’t freeze particularly well, usually turns to mush when it’s thawed.

        • sonneillon says:

          No it has never been frozen. Generally they don’t blast freeze salmon. We would occasionally pick up some wild caught salmon with our New Zealand shipments, but it still isn’t frozen. Most fish that is wild caught is not frozen and has about 1-3 weeks out of the water before it hits super markets and restaurants. Never frozen. Don’t get me wrong it is chilled to 35-40 degrees when it gets out of the water to preserve it. Only farmed seafood is going to be fresher than that. Now my favorite kind of salmon you can’t get in the off season. So I have to wait for sockeye.

          For a fish that is a good one to freeze orange roughy is the the best. It is the only fish I know that you can buy fresh, eat some. freeze it. Thaw it. Eat some more. Freeze it and thaw it again and still have it hold up.

  14. girly says:

    I would expect farm-raised salmon to conduct themselves better.

  15. Nighthawke says:

    The fish and wildlife oftentimes harvest eggs and sperm from certain species of fish, raising them to the molt stage, then releasing them in the wild, to aid in species populations

  16. amgriffin says:

    These sales circulars and advertisements are not built from scratch each time. The designer picks up the old artwork in whatever sofware they use and just change out the names, prices and photos. Something old got left in the ad, that’s all. Mistakes happen and that is why proofreading by someone who didn’t design the ad is important, and it is also why designers and salespeople have the customer sign off on the proof as well because even with a couple of pairs of eyes looking at it mistakes can slip through.

  17. PBallRaven says:

    Oh no, no, no. What it is, is that the fish are removed from the farm pond by a guy with the last name “Wild”, so therefore they are “Wild Caught”.

  18. rahntwo says:

    I raise all my own wild salmon at home on the farm.

  19. alternety says:

    Huge drunken party is held while pulling the fish out of the farmyard..

  20. Jfielder says:

    I was told by a chef that any atlantic salmon is farm raised and any pacific salmon is wild caught. I dunno if there’s any truth to this, but by reading packaging, so far it’s held true for me.

    • Daemon Xar says:

      Generally true on the West Coast. They can’t farm Pacific salmon (they die out) so they farm Atlantic varieties off the Pacific Coast (and particularly in the Puget Sound/around Vancouver Island).

    • pinecone99 says:

      Atlantic salmon is no longer commercially fished.

  21. DerangedHermit says:

    It’s probably frozen anyways, despite saying fresh.

    • nybiker says:

      That’s what I was also thinking. ‘Fresh’ has also come to imply ‘recent’ as in freshly-brewed coffee.

    • sonneillon says:

      No it is fresh. Most major seafood restaurants order farm raise never been frozen salmon. I know for a fact Kroger, Safeway, Albertsons and Wholefoods do, because I used to sell it it to them.

  22. Big Mama Pain says:

    Raised in a fish farm….caught ‘wild’ on a line. What is so hard about this?

  23. giax says:

    What’s so weird about that?
    What I don’t get is Costco’s Russian sturgeon caviar from Chile…

  24. c!tizen says:

    “These Salmon Are A Swimming Oxymoron”

    Those Salmon don’t seem to be swimming at all.

  25. Skeptic says:

    The only wild caught salmon in N. America come from my state, Alaska. ALL ATLANTIC SALMON ARE FARMED. They are raised in Canada, the US, Norway, and Chile. They spend their entire lives in small cages so they need massive amounts of antibiotics to keep from catching diseases from each other. They are fed food that renders themir flesh much less healthful than our wild Pacific salmon. They also have much higher levels of mercury than our fish. Do not eat them

    Alaskan salmon are managed sustainably. Most fisheries in the N. Atlantic were destroyed by overfishing long ago. I should know, did a Masters in Oceanography at Dalhousie U. in Nova Scotia.

    Alaskan salmon species include Sockeye (AKA red, IMHO the best), Chinook (king), Coho (silver), and two species mainly used for canned salmon and dog food (chum and pink).

    • pinecone99 says:

      Wild salmon are caught all along the Pacific coast, not just Alaska. True that all commercially-sold Atlantic salmon come from fish farms. Just like farming on land, aquaculture is done with varying degrees of sustainability. Know where your food comes from and how it’s raised rather than making a blanket statement against anything that isn’t from Alaska. Atlantic salmon is often one of the healthiest fish you can eat and the only salmon you can buy fresh year-round. Salmon overall have extremely low levels of mercury because the fish live relatively short lives and it is recommended by FDA as a low mercury fish.