Amazon To Get Even More Amazon-y With Purchase Of Diapers.com & Soap.com

Taking one step closer to becoming the Acme Corporation from the Road Runner cartoons, Amazon.com announced today that it plans to purchase the company that owns both diapers.com and soap.com for $500 million. Because, why not?

Shareholders of Quidsi Inc, which is behind the two aforementioned sites as well BeautyBar.com, have approved the deal, which is expected to close in December.

According to Reuters, the newly acquired sites will operate independently and the Quidsi brass will remain intact.

Most of us don’t have kids, but we know there are some diapers.com fans out there. Any thoughts on the news?

Amazon.com to buy owner of Diapers.com, others [Reuters]