CEO Says He Will "Make Digg As Good As It Used To Be"

Here’s the latest dispatch from contrite-CEO-land. The social news site “Digg” has a new CEO and he started things off with an admission that the site isn’t as good as it used to be, but promises that fixing things is his top priority.

You’ll be relieved to hear that the bury button is coming back, but as Mashable points out, “whether [the company] can both appease those who have abandoned Digg and find new users to spur growth remains very much in question.”

Here’s the letter:

I’d like to use this opportunity to introduce myself. I’m Matt Williams, Digg’s new CEO. It’s certainly been an eventful first month on the job. As many of you know, the launch of Digg v4 didn’t go smoothly, and we’re deeply sorry that we disappointed our Digg community in the process. Thank you for your patience and your extremely candid feedback — we hear you loud and clear.

Recently, we’ve been reinstating a number of the features that many of you loved about Digg. In the past two weeks we’ve brought back the “Upcoming” section, started restoring user profiles from the previous version of Digg, and made small but important tweaks to the site including better pagination. In the next few weeks we’ll bring back the bury button, restore all user profiles (including comment and submission history), add filters and navigation for videos and images, provide a tool for users to report comment violations, and update the Top News algorithm and overall site design based upon your feedback. The result will hopefully be a much better web site experience.

I’d also like to share some insight beyond what you may have seen or heard in the press. Despite the changes to our platform at the end of August, there were still 23 million unique visitors worldwide using Digg last month. Digg today is a much faster web site, operating on an open source platform. And with the launch of My News, you now have more personalized control on Digg by filtering news with the help of friends and others you choose to follow.

Digg has always been a place where users help one another find out what’s interesting, fun, and important. Unfortunately, our re-launch managed to get in the way of that happening. I don’t need to tell you that without the Digg community, we’re just another news web site. So we’re working hard to quickly improve the Digg experience. Our top priority is to make Digg as good as it used to be. Then we plan to make it even better, through innovations in both Top News and My News.

Still using Digg? Or have you moved on?