Chippendales Fail At Trademarking Dancers' Outfits

We don’t know about you, but the first think we think of when someone says “Chippendales Dancers,” is Chris Farley in nothing but a bow tie, shirt cuffs and spandex pants. And yet, according to the U.S. Court of Appeals for the Federal Circuit, that isn’t enough to trademark male revue’s signature outfits.

Chippendales has been trying to have the bow tie and cuffs look trademarked for 10 years but hasn’t gotten any love from the court or the U.S. Patent and Trademark Office.

Last week, the court upheld the Trademark Office’s decision not to issue a trademark on the Chippendales “Cuffs and Collar” costume. One of the reasons for upholding the decision was the testimony of Chippendales’ own expert, who admitted the male dancers’ outfits were “inspired” by those of the Playboy bunny, which also featured a bowtie and shirt cuffs.

So now non-Chippendales dancers can wear that company’s signature outfit without fear of reprisal.

Chippendales stumbles in trademark attempt [Reuters]


Edit Your Comment

  1. Hoot says:

    Now I have to go watch some The Best of Chris Farley. RIP!

  2. Loias supports harsher punishments against corporations says:

    One of Farley’s best SNL skits.

  3. SecretAgentWoman says:

    I love that picture, I cannot think of Chippendales without those two! Beautiful, talented men cut down in their prime… :(

  4. Applekid ┬──┬ ノ( ゜-゜ノ) says:

    “Everybody’s working for the weekend”

  5. Holybalheadedchrist! says:

    Maybe Chippendale’s should try and copyright Chris Farley’s image and use him in their advertisements. It would be disgusting, but an improvement for their overall brand. (end sarcasm)

    Just pointing out, both them guys are dead. Very sad.

  6. JayPhat says:

    Perhaps Chippendales should bring in the Microsoft people who file their patents. They are able to patent the most rediculous things on the planet, so why not this?

  7. Captain Walker says:

    And what of the lawsuit of those cute Disney characters Chip and Dale against the dance squad?

  8. WinterDog says:

    Chris, did you bother to read the decision? The Reuters article is absurdly inaccurate. Chippendales owns a valid, incontestable trademark registration for the “bow-and-tie look” based on acquired distinctiveness. The new application was based on inherent distinctiveness, which would (arguably) be more valuable if it proceed to registration. That’s what the decision was about.

    The existing registration is still in force, and I expect (based on its actions to date) that Chippendales polices its trademark rights rather aggressively. Thus it is highly unlikely that “non-Chippendales dancers can wear that company’s signature outfit without fear of reprisal.”

  9. donkeydonkeypublicbathroom says:

    Pfft! Trying to trademark a costume? Those dancers got some balls!