Citing a 13-year high in the price of its coffee beans, plus “significant volatility” in other ingredients like dairy, Starbucks last week said it plans to raise prices on certain “labor-intensive and larger-sized” beverages. The
small tall coffee will remain at its current price for now, says the company. I wonder if those truncated menus the company introduced a few weeks ago were really about hiding the least expensive option from consumers, especially since it isn’t being included in the price hike?
“Starbucks Responds to Surging Green Coffee Prices” [Starbucks.com]