A Midtown Manhattan sandwich shop got less than stellar marks from the Department of Health and Mental Hygiene decided to integrate its ‘B’ grade into some inaccurate, possibly ironic advertising.

As you can see from the Wall Street Journal picture accompanying this post, B is apparently for “best.” It follows that C must be for “crazy awesome” and D would be for “divine.”

Restaurant Makes Best Out of ‘B’ Grade [The Wall Street Journal via BoingBoing]

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