Target wants in on GameStop’s trade-in scene. Locations in northern California started a pilot video game and movie trade-in program Wednesday, with plans to spread the program to 850 stores by year’s end, Gamasutra reports.

Trades will be handled at counters next to video game sections, giving you your credit for your piles of old Madden games on the spot.

Best Buy and Walmart have launched similar programs recently, after both companies ditched a kiosk trade-in effort earlier this year.

Do you think Target’s play to give you pennies on the dollar for your discs will work out?

Target Launches Used Video Game Trade-in Service [Gamasutra via Joystiq]

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