Hell freezes over. Seventh Generation, a company that sells eco-friendly products, will be joining forces with Walmart. CEO Jeffrey Hollender had previously stated that “hell would freeze over” before his company began selling their products in Walmart stores. But he seems to have had a change of heart, as Seventh Generation laundry detergent, dish soap, all-purpose sprays, and disinfectant wipes will be sold in about 1,500 Walmarts starting next month. [Consumer Reports Home & Garden]


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  1. MarkSweat says:

    Well, the current temperature in Hell (Michigan) is 71F, so it is still a good deal away from freezing over. Maybe the move was made in anticipation of the sub-zero weather sure to hit the small town this winter. Of course, I have no idea why the current temperature in a town of 266 should have any bearing on a business decission by Seventh Generation.

  2. operator207 says:

    Who would have thought, a CEO changing his stance on something due to money.

  3. lincolnparadox says:

    It’s a busy and 33% of the people in America shop at WalMart every week.

    If my local grocer sold the strawberry candies that I like, I wouldn’t have to shop anywhere else.