Are The Teeth In These Bud Ads Photoshopped?

Brent noticed this Bud ad at a sports bar and noticed a similarity between the three sets of chompers. Either the men go to the same orthodontist or there was some photo-altering funny business going on.

Are there any experts out there who can give us their informed opinions? We’ll also take uninformed rants from rage-filled armchair Mad Men. Whatever you’ve got.


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  1. rpm773 says:

    It’s possible.

    It’s also possible those 3 dudes weren’t standing in front of a big, red Budweiser sign, cheering, when that picture was snapped.

    There’s some crazy shit out there.

  2. The hand that feeds, now with more bacon says:

    Who cares if they’re photoshopped?

    • Daverson says:

      Phil cares.

    • Polish Engineer says:

      STOP THE PRESSES! Photoshop was used in an ad.

      Seriously… the picture of the cat trying to kill the Bday cake last week was more relevant to this blog than this. And the poster had the good graces to tag it with a disclaimer.

    • mmmsoap says:

      I start caring, now that Photoshop is not used to just enhance the subject’s appearance, but to actually change the image to something entirely non-real. Whenever I see such obvious shops in advertisements, I am less inclined to buy the product. If you figure out a way to take a (relatively) realistic photo without so much help from PS, then I feel like there’s something wrong with your product.

      In this case, if you couldn’t find 3 guys with their own teeth that were good enough for your ad, something is wrong…

      • mmmsoap says:

        gah, if you can’t figure out a way to take a realistic photo….

      • Anathema777 says:

        That’s a weird equation to make. So the marketing department sucks at taking a useful marketing photo. That makes the product flawed somehow?

        And does that mean that decent marketing equals a better product?

        • Conformist138 says:

          Yes. But only because I’m a photographer and crap like this is just inexcusable in my mind. To look at your point a different way: If there is a company with a marketing and art department so poorly staffed that they crank out images that look like day one of freshman year, do I want to trust that company with a product I will consume into my own body? The answer is no.

          If the photo was taken specifically for this ad, they needed a better photographer. If this is a stock image, well, there’s better available on page 1 of Even with a bad photographer or bad stock images, there are still better editors out there. Ads and marketing doesn’t have to be super fancy, but it can’t be embarrassingly bad.

      • aja175 says:

        “In this case, if you couldn’t find 3 guys with their own teeth that were good enough for your ad, something is wrong…”

        Well, they ARE supposed to be bud drinkers

        (Kidding, of course)

    • HoJu says:

      Meh… It’s something to talk about…

  3. Daverson says:

    This looks shopped. I can tell from the pixels and from seeing quite a few shops in my time.

  4. NarcolepticGirl says:

    I dunno.t he guy in the center seems to have different teeth.

    The worst photoshopping I’ve seen in person was a Ruby Tuesday menu. It was ridiculous. i wish I took a picture of it.

    • NarcolepticGirl says:

      actually, it may have been TGI Fridays

      • Cyniconvention says:

        Is it possible that either menu is online? I don’t visit either restaurants frequently enough to know what they look like in person or if they’d be the same–Maybe the photogoof is on their website.

        • oloranya says:

          Restaurants like that usually have a menu designed specifically for web display rather than just scans of the printed menu like a little mom and pop place might have, so probably not.

  5. Cyniconvention says:

    Well, look at the dude in the middle–you’d think part of his palm would be showing in the well of the ‘w’, wouldn’t you?

  6. AngryK9 says:

    Most likely they are photoshopped. Also likely that the three guys were not anywhere near any signage when it was taken. CHances are the three of them were probably not even standing next to each other when it was done.

  7. AmateurD says:

    I probably wouldn’t have noticed it if someone hadn’t pointed it out, but now that I do I can’t see how that’s not a Photoshop job. (And yes, I use Photoshop daily.)

    Certainly not the worst I’ve ever seen, but if I stare at it too long I am sure it will invade my dreams.

  8. Smashville says:

    I think it’s far less believable that an Argentina fan and a Mexico fan would be standing that close to each other and cheering at the same time.

  9. pantheonoutcast says:

    Of course it’s Photoshopped. How else could they get a picture of three guys who drink Budweiser enjoying themselves at a soccer game?

  10. OSAM says:

    Is no one worried about the SIZE of that/those mouths? Chomp the head off a walrus!

  11. iggy21 says:

    It’s not just the teeth, it’s the whole mouth (They tried to make it somewhat different, but all the wrinkle lines, most of the lips and the teeth line up on the first 2 guys and is skewed on the third)

    • mmmsoap says:

      For that matter, check out their noses. Are we sure this isn’t the same guy with hair/stubble changed?

      • cash_da_pibble says:

        ohmaigawd, I think you’ve got it.
        I was a bit confused by the way the shorts strained- the folds would be way more pronounced given the extreme poses, but that’s not happening. The collars don’t line up either and the shadows are off.

        wow, this ad is just straight up AWFUL.

    • NarcolepticGirl says:

      yeah, now that you mention it – i see that now.

  12. Nighthawke says:

    They are stock images the ad agency had laying around. I dunno why the teeth were highlighted like they are…

  13. Geekybiker says:

    Its safe to assume all advertisement photos have been altered in some way.

  14. ninabi says:

    Maybe we’re looking a few friends who took advantage of a “buy 2, get 1 free” denture deal?

  15. captadam says:

    What? Photoshopped?!? Next thing, you’ll tell me that a huge cutout of the word BUDWEISER isn’t REALLY cutting off the guy’s hand and that the drop shadow isn’t real either!

  16. incident man stole my avatar says:

    it’s looks photochopped to me

  17. savvy9999 says:

    Looks to me like stock photo for underarm antiperspirant. No stinky pools under the pits?

  18. MamaBug says:

    Of course it’s photoshopped – dude in the middle is missing the rest of his hands. What ad agency DOESN’T photoshop these days? If it’s done right, it provides a clean ad to burrow itself in your brain. If it’s horrible, it becomes a meme. win-win.

  19. ModernDemagogue says:

    Are you kidding me? Does it matter?

    Everything in advertising is photoshopped. Here’s a hint, the giant text that says “Budweiser” above it, that was put in there with photoshop, those guys were cut out of whatever background they were on with Photoshop, and the subtle darkening from left to right, was put in with Photoshop.

    The whole thing is a Photoshop document. Did the whiten and manipulate the teeth so they would be perfect. Of course they fucking did. Did they necessarily clone tool the same ones? Who the fuck knows and who cares.

    Post real stories, this is stupid.

  20. Chongo says:

    I work in a graphic design studio and I am constantly surprised at how much stock photo’s are used in BIG projects (I’m talking BIG companies).

    With certain stock images, you can purchase it completely so that no one else can use it and then you basically have permission to use it for one project no matter how big it is.

    Once you own the image you can use photoshop to adjust it as you see fit. Hell, this could technically be 3 separate images compiled into one.

    It could be the case for this particular image OR the agency that did this is probably big enough that they have their own photo studios and were able to take their own setup shot.

  21. diasdiem says:

    This has clearly been Photoshopped to make their moobs smaller.

  22. shibblegritz says:

    Who, pray tell, really cares? This isn’t journalism, where altering an image can change the viewer’s perception of what happened. This isn’t a women’s magazine, where altering a woman’s body beyond the limits of human possibility for the sake of increasing allure has the potential to distort female self-image in an unhealthy way. Most guys don’t give a damn about body image, and they certainly aren’t going to be running out to get mouth jobs (no, not that kind) and I rather doubt anyone cares much about whether this image depicts a truthful moment.

  23. solipsistnation says:

    Their mouths look totally wrong overall. They just need some smeary whiteface and they could fight Batman.

  24. Cubziz says:

    Years ago, I worked for now-defunct company, Busch Creative, and that type of photoshopping was normal. I can’t recall how many time wrinkles were removed, freckles spackled over, shadows enhanced, etc. No one really cares. But if the above image is from AB, I can guarantee someone shopped it. Sad part is, I used to be able to tell by who. :(

  25. sumocat says:

    I’m not even sure these are three different guys. Could easily be the same guy ‘shopped to look like three different ones. Basic face structures, such as the shape of the nose, are very similar. The differences in the details are easy enough to Photoshop. Their teeth could be the least ‘shopped thing in the photo.

  26. veg-o-matic says:

    More suspicious is that a Mexico fan and Argentina fan would be standing next to each other cheering at the same time like that.

    Most suspicious of all is that Budweiser is an official anything of the World Cup. I think they photoshopped that endorsement right outta nowhere. Blech.

  27. SkokieGuy says:

    Something very wrong is happening with the guy’s nose on the far right.

  28. backinpgh says:

    All those guys kinda look like the same guy with different hair if you ask me…

  29. JulesNoctambule says:

    I often wonder if Photoshop has made ad designers lazy and sloppy or if a lot of them have always been that way and now their mistakes just show a lot more clearly. So many glaring errors in so many published ads.

  30. Random Guy on the Internet says:

    More importantly, do we give two shits if the teeth were photo-shopped? First of all, it’s Budweiser. Who drinks Budweiser that’s concerned whether or not the guys on the front of the can even HAVE teeth? However, if you really, REALLY wanna know if it’s photo-shopped, yes it is. Not everyone has bright, pearly whites. For marketing advertisement purposes, the graphic artist photo-shopped in bright white teeth to make the ad more “appealing”.

  31. akronharry says:

    Why are you making fun of the three? Maybe they had their teeth fixed after their hands were amputated.

  32. hey_chris says:

    Looks like it’s been shopped. They dun goofed.

  33. MrBryan says:

    This is what you focus on while at a bar? You must be the life of the party.

    • Yoko Broke Up The Beatles says:

      Well, it’s either notice the Bud ads on the wall or buy a few Smirnoffs and “ice” people.

  34. Zowzers says:

    as someone in this industry, albeit on the video side… Know this; there is not a single image of a person that shows up in any magazine or advertisement that has not been altered. From Playboy to JCPenny, the people in those magazines and adds do not exist in that form in real life.

  35. Clyde Barrow says:

    I think Brent should see a psychologist for his OCD.

  36. CalicoGal says:

    They’re all the same dude, just stretched here, and bent there, and healing tool’ed here, and smeared there.

  37. lvixen says:

    I think it’s all the same guy. The noses are remarkably the same also. More facial hair could easily be added. The more I look at the picture, the more alike they seem. I work with PS for a living, I say they are the same dude.

  38. ngwoo says:

    The really damning part of this ad is the drop shadow on the Budweiser text. It’s flat across both the background and the mens’ arms! What kind of sorcery is this?

  39. epiphopotamus says:

    My girlfriend works in post-production for the company that worked on this ad. According to her, unless the photographer made adjustments, those are the individual mouths of the three individual models. Obviously, as in every ad in existence, the photo was enhanced (teeth whitened, skin texturized, etc.), so I don’t really see why this is an issue at all.

  40. lockdog says:

    I’ve more and more frequently been noticing advertising images that were clearly photoshopped to look almost but not quite photo-realistic. It seems like there is a certain genre of advertising that likes to use photos enhance in such a way to make them a little cartoonish or a slightly altered reality. Otherwise bad photoshopping has itself become a design trend. I just wonder if ugly stuff like this is done out of sheer laziness/lack of skill (which I’m beginning to doubt), out of some sort of weird design/artistic sensibilty (maybe), or if marketers and advertisers are doing this stuff intentionally (and if so, why?)

  41. jim says:

    the entire thing is photoshopped. see here…

  42. zomgorly says:

    They are the same guy wearing different shits with a photoshopped haircut on the one with green and with all the photos put together. You can see the same nose, ears, nose, and mouth of the guy in all three.

  43. Galium says:

    At least the guy in green got his adidas money.