Have you seen Nabisco’s new attempt to engage with customers through those social networking thingies that all the kids are into? They’re the latest brand to reach out through social media and find customers who are already talking about their brand, then engage with them. In completely ridiculous ways. Take, for example, the woman whose mournful Facebook post about running out of Wheat Thins led to the delivery of more Wheat Thins than one person could ever eat.
The commercial isn’t entirely accurate: according to its star, the original post was on Facebook, not Twitter.
Does this kind of marketing make sense? More importantly, what brands do you wish were trolling social networks, giving away piles of stuff?