GameStop Beefs Up Loyalty Program

Perhaps in response to game publishers undercutting the value of its used games by stripping them of online play, GameStop is rolling out a new PowerUp rewards card that gives customers points for used and new game purchases, giving them discounts as well as coupons for food and movies.

The program, now in a test phase, is replacing the company’s $15-a-year Edge card, which offers a 10 percent discount on used games and gives you a subscription to Game Informer. The PowerUp card, which is also available in a gimped free version, will still include those perks as well.

Which company’s loyalty programs work well for you?

GameStop Powers Up A New Rewards Program [Kotaku]

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