A Florida businessman named his market Eat More Produce, and Chick-fil-A has taken it as a personal insult, sending the business letters accusing it of ripping off its ad campaign, the Orlando Sentinel reports:

Chick-fil-A says it sounds too much like “Eat Mor Chikin,” its longtime advertising campaign, featuring cows trying to save their skins by urging diners to forgo burgers in favor of chicken sandwiches. …

“You are playing off of and imitating Chick-fil-A’s valuable Eat Mor Chickin Intellectual Property,” said one letter from Anne Yates, an attorney for Adorno & Yoss. She did not return a call or e-mail seeking comment.

The letter also suggests he use “Eat Produce” instead.

So it’s the word “more” Chick-fil-A has a problem with. How generous of the company to still allow other, non-competing businesses to use the word “eat” without getting henpecked.

Hopefully the shop owner tells Chick-fil-A what it can go eat.

Chick-fil-A cries fowl over Eat More Produce [Orlando Sentinel]
(Thanks, Aaron!)

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