For some reason, the ad sales peeps at ABC and Fox don’t think this TV ad for some sort of new lingerie from Lane Bryant is appropriate for airing in prime time.
According to a post on the Lane Bryant blog, they had tried to get this ad played during the ratings bonanza that is Dancing With the stars, but they were told it would have to be aired only during the final moments of the show.
Similarly, they claim that Fox “demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of “American Idol,” but only after we threatened to pull the ad buy.”
Take the mic, Lane Bryant:
We knew the ads were sexy, but they are not salacious. Our new commercials represent the sensuality of the curvy woman who has more to show the world than the typical waif-like lingerie model. What we didn’t know was that the networks, which regularly run Victoria’s Secret and Playtex advertising on the very shows from which we’re restricted, would object to a different view of beauty. If Victoria’s Secret and Playtex can run ads at any time during the 9pm to 10pm hour, why is Lane Bryant restricted only to the final 10 minutes?
While it’s no secret that Victoria’s Secret “The Nakeds” ads are prancing around on major networks leaving little to the imagination, steaming up t.v. screens and baring nearly everything but their souls, our sultry siren who shows sophisticated sass is somehow deemed inappropriate. The network exclaimed, she has “too much cleavage” Gasp!