Three Old Spice-themed games have lurched onto Xbox Live. Advergames are nothing new on the console, but what’s audacious about this new set of games is you actually have to pay for them, Joystiq reports.

If these are successful, you can bet on more just like them. So get out there, everyone, and show Old Spice that we want to pay them to bombard our Xboxes with advergames.

Old Spice advergames arrive on XBL Indie Games [Joystiq]