Reader TheLoneGoldfish sent us this very sneaky mailing from an area Honda dealer. “Attention Toyota owners: Important Recall Information Enclosed,” the envelope declares. That important information: a letter noting that hey, this would be a really great time to trade in their Toyota for a Honda!

When Consumerist called the dealership to verify that the letter was real, the sales manager noted that their intent wasn’t to mislead Toyota customers, but to take the massive recalls as an opportunity to write to them and point out how great Hondas are…if not entirely recall-proof.

So put yourself in the shoes of a Toyota owner receiving this letter. What would you think?

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Honda Dealer Mocks Toyota, Touts Cars’ Non-Deathtrap Status

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