One might think it would be embarrassing to shill for a non-FDA approved herbal “male enhancement” remedy. Jimmy Johnson doesn’t think so. Is he broke or something?

AdAge says the former Cowboys coach is ” an unabashed user,” though it seem unclear if he was one before they started paying him. Mr. Johnson is scheduled to premier in a new series of ads for the supplement starting Monday.

Apparently ExtenZe is breaking into the grocery store market.

A spokesperson for the brand told AdAge:

“Yes, there was a lot of concern [about potential embarrassment],” Mr. Yallen said. “But I think what we’ve done is legitimized this category that we brought into being 10 years ago.”
…
“Now, we’ve become very mainstream. … We’re in Walmart. And Walmart’s a family store. I think Jimmy realized it’s a legitimate product in a very legitimate category now. He’s probably one of the few people who can pull this off and get gains in his career from this.”

The commercials should be pretty cringe-inducing:

“Most men want to perform the best they can in just about everything,” Mr. Johnson says in one spot. “Isn’t that why we buy the biggest and best of everything?” He signs off with the tagline: “Go long with ExtenZe. I do.”

The reader who sent in this story asked if these were the same penis pill folks who were convicted of mail fraud, bank fraud, and money laundering. The answer is no, that was Enzyte. This pill, although similar in that its just a supplement that’s not FDA approved, is made by a company that settled for $300,000 in civil penalties for unfair business practices and false advertising.

Between this and Strahan singing the $5 foot long song, Fox’s pregame show is getting mighty phallic.

ExtenZe Hires Johnson as Pitchman [AdAge] (Thanks, Matt!)

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