Disney Princess Shrink Ray Hits Mattel Dolls

Shopping for toys at Target, Anthony noticed an interesting change in a small, inexpensive doll that his daughter enjoys. The princesses have been affected by a toy shrink ray–the dolls are smaller, the mold used to make them is different, and they come with fewer accessories–for the same price, naturally.

My daughter has hit the princess-obsession phase. A few months ago we bought some small dolls of the different Disney princesses at our local Target in Los Angeles. The dolls are inexpensive so we didn’t mind giving them to a toddler who has broken and lost a few, knowing we could easily replace them. I stopped by to replace a headless Ariel and I discovered they are replacing the dolls with similar ones at the same price. I was very disappointed to see these new dolls no longer look like the characters they depict (see the pic of Belle, original on the left, new version on the right). Also, I was rather annoyed to see that the new dolls no longer include the little accessories (in Belle’s case, a ‘Mrs. Potts’ teapot, a ‘Chip’ teacup, a rose necklace and matching shoes to both dresses. All for the same price as before, around $5. Honestly, I’m not as irritated about losing the shoes since they get lost pretty fast anyway but the new molds of these dolls are awful and the dresses aren’t nearly as nice. Both the new and old are made by Mattel.

Shrinking Disney shrink ray

Have you noticed this happening with other toys?


Edit Your Comment

  1. Paladin_11 says:

    Shrink ray hits dolls? There’s a theme song for that!

    “Sex dwarf… isn’t it nice… luring disco dollies to a life of vice…”

    • Charmander says:

      Ha ha ha…I bought that record when it first came out – haven’t even thought of that song for many, many years.

  2. Amaras says:

    “see the pic of Belle, original on the left, new version on the right”


  3. Amaras says:

    It looks like they changed manufacturers from the symbols on the upper right. Can’t tell without a higher quality image.

    One is made by Martel i believe the other is probably the company whom offered to resell for less to Disney.

  4. fantomesq says:

    These are not the same product – they are similar only in that they are both Disney produced Belle dolls… Quite frankly the ‘new’ doll on the right looks much more like Belle both in yellow ball dress and her blue village dress than the other doll looks like Belle at all – the older doll appears much too young.

    • Rena says:

      Yeah, I think the one on the right looks better (the clothing in particular), and much closer to the picture on the package. The removal of the accessories is a bit of a dick move though.

    • manus manum lavat says:

      Well I hate to be pedantic about a dolly, but the one at the right has an inaccurate ballgown – it has red rosettes (Belle’s dress does not have rosettes at all, let alone red ones), and the little swags that go along the middle of her dress are wrong. The picture isn’t clear enough to tell if the top of the dress is messed up or not. The blue dress seems accurate enough. For the doll on the left, though, the ballgown is exactly as it was in the film (they even made the shoulder-business sparkly to convey the translucence of Belle’s ballgown), and the pink dress is accurate as well. I think for a picture of this quality we won’t be able to tell if the scuplt of the doll looks more or less like belle… though I think the one of the right appears to have a bit of a bee-hive, which is definitely wrong.

  5. Razor512 says:

    If everyone avoids buying it, they will do a Ctrl + Z very quickly for that shrink ray

    or sue the company for choking hazard and have the government force them to undo the shrink ray

  6. Bix says:

    Yeah, these look like they’re made by different manufacturers. Doll and action figure manufacturers tend to keep scale consistent within the same line.

  7. pantheonoutcast says:

    If you squint real hard…they both sort of look like cheap, mass-produced, Chinese plastic toys. What I don’t understand is that if the “new” version is on the right, then how did he get a picture of it with the “original” version on the left. “New” seems to imply that the “original” one isn’t manufactured anymore, and yet, there it is. And, judging by the logo, they are not even manufactured by the same company. Methinks that a grown man snapping pictures of a $5 princess doll for purposes of comparison has far too much time on his hands.

    • Rena says:

      Probably the store still had the old ones in stock next to the new ones.

      Did my other comment disappear? O.o

  8. bigd738778 says:

    I haven’t noticed the toy line but no longer have a small child. On the food side I have passed on products that have shrinked the product but not the price. If you look while you shop you can still find brands that have not decressed their size, even if the price is more, and I have switched on many items to keep the size I like. It is getting harder and harder to do with more and more compaines doing it but I don’t know of any way to tell the compaines to stop with the shrink and I will accept the higher cost. I would be a life time customer to the company who would give me the same amount of bunns to hot dogs. That would be a dream.

  9. Verucalise (Est.February2008) says:

    Apparently, while removing the lead, the toy was altered for safety purposes. She dropped 15 pds, and had a cross dresser do her hair/makeup. I prefer the new Belle, she looks easy.

    • subtlefrog says:

      Well, lead *is* heavy. So that explains the weight – remove the lead, the doll gets lighter, right? I think the rest could be explained by Belle simply going “Hollywood.”

      Let me guess, I actually need to include the /sarcasm tag here, just in case?

      • Verucalise (Est.February2008) says:

        If you need to include the sarcasm tag, then we have a pretty dense commenter crowd!

  10. Slave For Turtles says:

    I think the bigger problem is that costume parts cannot be shared between old and new dolls if they change the sizes. (I say this, but I don’t know if the other dolls in the line can really mix-and-match their clothes and accessories.)

    • fantomesq says:

      They’re not the same dolls – they are different dolls from different companies. You couldn’t interchange clothes anymore than you could between Barbie and Brats dolls, nor would the companies want you to.

  11. Charmander says:

    The newer package seems so weird. First of all, there’s nothing that idenitifies the doll as “Belle,” as in the first one. Missing is also the heart shaped plastic packaging, as well as the “Favorite Moments” label. Plus – Mattel’s logo is missing on the second doll’s package.

    Is it possible this is a counterfeit knockoff or something?

    • Zenatrul says:

      Looks like a chinese knock off that you see everywhere but they usually don’t have the warning labels on them so it seems weird. But that definitely does not look like the Matel label on it.

  12. orange20854 says:

    This is exactly the reason that I buy all my Disney products directly FROM Disney! While the Disney store is more expensive, there is an obvious difference in product quality.

    Or…you could be looking at two different products. Disney loves to re-release the same doll with just one extra “thing”, and charge a higher price, just because its “different.”

    I love Walt’s Parks, his Dreams, his Ideals, but I absolutely hate his Merchandising!

    • fantomesq says:

      Disney (the company) is a marketing genius! Few companies market as well as Disney – then again, few have the vehicles that market to such a wide audience as Disney…

  13. Mecharine says:

    Wow, that shrink ray turned the proportions all wrong.