Lee Declares All Facebook Contest Entrants Winners

Something appears to have gone wrong with a contest that Lee Jeans ran on Facebook, and the company was forced to change the rules partway through. However, instead of canceling the contest or changing the rules in their own favor, the change means that everyone who entered the contest before Wednesday, December 2, under the original rules, won automatically. Yay!

For the company’s 120th anniversary, they held a drawing where 120 people would win a free pair of jeans for each day in December. Then the rules changed.

All entrants who submitted prior to or on December 2, 2009 at 2:05 p.m. CST that have not already won, qualify for one pair of jeans from Lee. Entrants will receive a free pair of the product originally submitted for (Men’s Premium Select or Women’s Slender Secret). To obtain your jeans, please send an email to lee120promo@gmail.com by December 31, 2009. We will then verify you submitted your entry on or before 2:05 p.m. CST on December 2, 2009 and send you your jeans. No substitution, cash redemption or transfer of prize except with Sponsor’s permission (which may be granted or withheld for any reason) or where required by law. Sponsor in its sole discretion may award a substitute prize/prize component of equal or greater value if advertised prize/prize component is unavailable at time of awarding for any reason. Shipping may take 4-8 weeks. Please see full rules for more information.

Free Lee Jeans for Entrants Who Submitted During Original Rules [Facebook]


Edit Your Comment

  1. metsarethe... says:

    Sounds good – Last thing you want to do is piss off a bunch of people via ” the book” as my little HS aged cousin says, when you are trying to enhance your brand.

    Was supposed to go out tonight but as it is so crummy (sleety) I am commenting away!

  2. H3ion says:

    Snow here in the DC area also. First prize is a pair of Lee jeans. Second prize is two weeks in Philadelphia.

  3. TVGenius says:

    Interesting that you have to email them, seeing as how apparently they have a list that they’re verifying against. But what the heck, at least they’re going that far with it.

    Cold here too in AZ. Supposed to get all the way down to 47Ëš tonight. Brrrr. Might actually put pants on when I get the paper in the morning.

    • tbax929 says:

      Completely off topic, but it’s been really cold here lately – for Arizona. I think it was in the 30s the other night. Brrrrr is right!

    • GearheadGeek says:

      It probably will save them lots of free jeans… people who either don’t hear about the ‘everybody wins’ situation or don’t bother to send in an email, etc.

  4. krista says:

    I was one of the people who entered before they changed the rules. It was supposed to be you could enter once a day during the contest run for a chance to win one of 120 pairs of jeans being given away that day. Then we found out that you weren’t able to enter again, and if you didn’t win on Dec 1st, you were out for the whole thing. It wasn’t really Lee’s fault – the entry system didn’t work like they thought.

    I was pretty miffed – if I had known that before I entered, I might have chosen a different day to “play”. The comments on Facebook were brutal (I refrained from commenting – if you don’t have anything nice to say…)

    I think that Lee’s solution is more than generous. I would have been satisfied with being given one more chance to play under the “new” rules. I guess I am getting a new pair of jeans :-)

  5. saerra says:

    Am I the only one that thinks it’s wierd that Lee Jeans is using a gmail address, rather than a corporate email?

    • barfoo says:

      It is weird–it makes it sound like they’re running this thing by the seat of their pants.

    • The Federalist says:

      I think it’s a little odd as well. Certainly a breach of privacy issue now that you’re potentially exposing users’ email addresses with only a single gmail password preventing it.

  6. calchip says:

    I gotta say this shows real class. How often do you see a big corporation, when something goes wrong with a contest or giveaway, simply saying “We’re going to do the right thing”?

    Maybe some of these new media executives are finally realizing the fallout and bad publicity that happens when these things are handled poorly and are making the decision — even when it’s somewhat costly — to make people feel good about their brand.

    Good on ’em for doing this. :)