Sony Hunts For Morons Willing To Pay $25 To Rent A Movie

Has Sony got a deal for you if you’ve got a Sony Bravia HDTV that can connect to the internet: Rent Cloudy with a Chance of Meatballs 30 days early for the low, low price of $24.95. Movie blogger Colin Boyd gushes about the fantastic offer on his site (citing a ZDNet story), Get the Big Picture:

So first, buy a $1000 TV, and second, cave in to your child’s every whining want and spring more than twice as much for a rental than if you just waited a month. Good luck with that, Sony. This one’s destined to be a windfall.

I could understand it if this were The Dark Knight or something, but Cloudy didn’t do anywhere near that kind of business. Of course, the studio’s biggest hit in the US this year has been Paul Blart, so there’s not a hell of a lot of choice for this kind of bold and rather silly promotion.

Now Sony just waits for customers to decide to pay more to rent a movie than it costs to buy a DVD or buy two tickets at a movie theater, sits back and watches the profits roll in.

Sony’s ‘Cloudy’ with a Chance of Corporate Stupidity [Get The Big Picture]