Cash4Gold’s SuperBowl slot will feature a bunch of washed-up geezers talking about sending in their gold for cash, but unlike the company’s previous creative, this time you’ll recognize their faces. Yep, it’s Ed Mcmahon and MC Hammer.

Their shilling might have more credence than the average celebrity endorsement; given the pair’s financial troubles (Hammer burned through his multi-millions in just a few years, Mcmahon battled foreclosure), they probably have first-hand experience with Cash4Gold’s services.

Direct Response Advertising to Visit Super Bowl [Adrants]

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