Settlement: Sara Lee Agrees To Change Misleading "Whole Grain" Packaging

Back in December the Center for Science in the Public Interest became annoyed with Sara Lee for allegedly misleading consumers about the amount of “whole grain” in their breads. The organization announced its intention to sue Sara Lee over its “Soft & Smooth Made with Whole Grain White Bread,” which claims to combine “all the taste and texture of white bread with the goodness of whole grain,” when actually “there is more water in this product than whole grain,” according to the CSPI.

Now Sara Lee has settled with the CSPI and will amend their marketing materials. The package will now disclose that the bread is only 30% whole grain, and will no longer claim that the amount of fiber in the product “equals [the same amount of fiber of] 100% whole wheat.”

“Consumers who want the health benefits of whole grains should look for bread that is labeled ‘100 percent whole wheat,’ or failing that, a bread where whole wheat flour, not just ‘wheat flour,’ is the first ingredient,” said CSPI executive director Michael F. Jacobson.

Sara Lee to Make Clear its “Made with Whole Grain White Bread” is 30 Percent Whole Grain

PREVIOUSLY: Sara Lee “Soft & Smooth Made with Whole Grain White Bread” Has More Water Than Whole Grain

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.