Wal-Mart is getting ready to shed its twenty-year-old blue and white skin in favor of a new store logo which will feature white letters on a burnt-orange background next to a white starburst, according to the WSJ. Wal-Mart will also lose its ubiquitous hyphen and will be known as simply “Walmart.” The new logo (pictured left) was revealed when plans for a prototype store in Tennessee were submitted last week. Wal-Mart hasn’t yet officially commented on the new design. Details, inside…

The article says,

Dennis Alpert, senior manager of public affairs and government relations for Wal-Mart in Tennessee, referred calls to Wal-Mart’s headquarters in Bentonville, Ark. But the Memphis Business Journal reported Thursday that Mr. Alpert said Wal-Mart’s new corporate logo would be officially unveiled this coming week.

On the bottom of graphics accompanying the Wal-Mart application, the corporate logo is written in blue letters followed by an orange starburst.

The store signs on Wal-Mart’s approximately 3,600 existing U.S. stores won’t be taken down wholesale, but they will be changed over time, says a person close to the company.

Wal-Mart’s new starburst logo mimics the cleaner, brighter sign of competitor Target Corp., with its iconic red-and-white bull’s-eye.

What do you think about the new look?

Wal-Mart Plans New Logo to Update Image [WSJ] (Thanks to Stephen!)

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.