If you found our oddly popular post on decoy pricing too brainy, commenter SuffolkHouse offered an excellent concrete example that should drive the point home:

Sally and Tammy are both hot, but Sally’s sister is a prude. This makes the fact that Sally puts out salient to me. I attach that meaning to Sally, but not necessarily to Tammy.

PREVIOUSLY: How Sellers Manipulate You With Decoy Pricing

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.