Does The World Need A Blockbuster Digital Download "ATM?"

At their shareholders meeting Wednesday, Blockbuster announced that they would soon begin testing a “ATM”-style machine that consumers could use to download movies “on the go.”

The Associated Press says:

The design, which [CEO] Keyes said is likely to change with testing, offers a range of features to help customers make movie choices, including previews and recommendations. Keyes said the company is working to reduce the download time for movies to about 30 seconds.

At first the system will only be compatible with the an Archos portable device, but will eventually be an “open system,” able to recognize a wide variety of devices. Blockbuster says that even if they don’t manage to acquire Circuit City, “transforming” their stores with these movie ATMs is their goal.

“With or without Circuit City’s acquisition, we think we have a terrific opportunity to transform our stores,” Keyes said. Blockbusters’ presentation also included mock-ups of small movie download kiosks for other locations such as airports.

Will a digital download kiosk save Blockbuster? Or are you perfectly content with Netflix and their new box?

Blockbuster unveils in-store kiosk prototype [AP]
Blockbuster Annual Meeting Presentation [Blockbuster]

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