Fake, Funny Poncho Ad Causes Outrage, Laughter

One person’s joke is someone else’s insult it seems. Reader Nate sent in a photo of a fake poncho ad that ran in the LOLCats themed issue of the Boston-area free magazine Weekly Dig. He thinks the ad is hilarious, but we found at least one complaint from a Weekly Dig reader who thought the fake ad was “misogynist” and that the “potential hilarity was ruined by bad taste and poor judgment.” See the (fake) ad inside if NSFW language doesn’t bother you…

Our reaction is, of course, “Holy Shit! Where can we buy that poncho!?”

ROFLcon and ponchos spark controversy [Weekly Dig]


Edit Your Comment

  1. thelushie says:

    I bet these people actually believe that wearing AXE will get you laid, too!! One vote for stupid. But not offensive. Just dumb.

  2. RockStarr says:

    wants poncho

  3. ConsumptionJunkie says:

    …and hilarity ensues.

  4. GBirdii says:

    the cancer that is killing /b/ will soon kill us all. =/

  5. donkeyjote says:

    So where’s the misogyny? In ass-raping ponchos, or the bitches’ poncho?

  6. cynu414 says:

    A spot of green!! Just what I was looking for!

  7. TheBigLewinski says:

    Got to get me some, I want “bitches all up on (my) dick.”

    People need to lighten-up and if you don’t like something just just turn the fck’n dial and move on.

  8. Michifernication says:

    I can’t believe this actually made its way into a magazine???? Editors around much?

  9. Franklin Comes Alive! says:

    I can’t stop laughing. I’m glad my office mate is out to lunch right now, this would be embarrassing otherwise.

  10. Truvill says:

    The “fat” thing I found rather offensive…

  11. Saboth says:

    A+…great marketing.

  12. donkeyjote says:

    @cynu414: Not JUST a spot a green, but a spot of FUCKING green. That’s twice as worth it.

  13. Franklin Comes Alive! says:


    Great marketing… except there’s no way to order the aforementioned Fucking Poncho :-)

  14. B says:

    @donkeyjote: Where is says “pretend you ain’t fat” and “bitch ain’t even cold” in the Lady Poncho section of the ad.

  15. Balisong says:

    Woman here. I am in a fit of giggles. Love it.

  16. MayorBee says:

    @B: So it’s better if they don’t pretend they’re not fat? Or if they are cold? Damn, give a bitch a break!

  17. vagabond99 says:

    I would buy 4 of these, I mean, look! Bitch ain’t even cold in that poncho!

  18. The only problem I have with vulgarity is all the GD and holy, etc.

    I don’t give a fuck about the rest.

  19. louveciennes says:

    I am an angry, patriarchy-hating feminist… and I’m laughing my ass off.

  20. donkeyjote says:

    @MayorBee: I think someone’s just mad that they don’t get any Fucking Blue or Fucking Orange or Sweet Fucking Pink, just Beige . Not even Fucking Beige at that.

  21. dtmoore says:

    @Truvill, that’s probably because you’re fat :D

    p.s. I laughed my ass off at that ad.

  22. SkokieGuy says:

    Vertical stripes would be more slimming.

  23. kepster says:

    That is so funny- I totally want a fucking poncho. And the best part about the poncho craze of a few years back is that , yeah, you could “pretend you ain’t fat”.

  24. oldtaku says:

    Of course it’s misogynist and in bad taste. That’s what makes it funny.

  25. marsneedsrabbits says:

    I’m like, old enough to be your mom and stuff.
    I’m laughing myself silly.
    Some people need to lighten the f*ck right up.

  26. donkeyjote says:

    Tsk Tsk Tsk Consumerist. Always with the one sided reporting. Why not also tell us you found atleast one compliment from another reader:

    Holy fuck, I wants me a poncho! I injured myself laughing. I’ll never read the Dig again when I’m high. Also, it’s hard to read when you’re stoned. You motherfuckers! Awesome. Who’s responsible?

    Also, Nom Nom Nom greatest cartoon lol-cat + chezeburgr evar.

  27. littlemoose says:

    hehehehe. This made my day.

  28. Shadowman615 says:

    There’s always at least a few people insulted by a joke or an ad no matter what. Tell them to fucking calm down and buy some fucking panchos!

  29. Meg Marco says:

    @donkeyjote: Oh hush up and buy a fucking poncho!

  30. Erskine says:

    “Fat Pam” wants that fucking poncho and she’ll kill to get it!

  31. EBone says:

    I haven’t laughed this hard in a couple of days. Thanks Consumerist.

  32. MayorBee says:

    @donkeyjote: I had just assumed that beige was an earth tone while fucking beige would have been gauche. Maybe fucking beige doesn’t complement her shoes.

  33. camille_javal says:

    @louveciennes: you and me both.

    The fat thing – I used to be fat, and I will physically assault someone for using the word “fattie(s)” in my presence. But damn, like you haven’t known (or been) a woman who used some draping clothing to cover up the fact that she was heavy. Shit, I did that (although I never went the poncho route. It always felt like giving up).

    on “bitch” – my solution has been to apply the word to everyone, regardless of sex, in a number of situations. I also try to use “asshole” to describe women more, when I fear the particularly misogynist meanings behind bitch are what will be implied, and are not what I wish to apply (e.g., “Hillary Clinton is an asshole”). I try to be gender-neutral in my rampant vulgarity.

  34. Kajj says:

    @thelushie: “Believe?” What part of “It’s a joke” slipped by you?

  35. hellinmyeyes says:

    Holy crap, Lois!! This is hilarious!

  36. dtmoore says:


    Whats wrong with fatties? Fat chicks need lovin too imo.

  37. Ninjanice says:

    Fucking ponchos are the fucking coolest! I’m going to go buy one when I get off work. I hope they have one in “sweet fucking pink”!

  38. humorbot says:

    Bah, not offensive. Not funny either.

  39. hala kahiki says:

    old ass weekly dig…yawn. They tried to capitalize on the ROFLcon awesomeness.

    Though the issue was funny. The ‘FTW’ red sox themed shirts were lame, though.

    I mean, if you take the weekly dig seriously on any day, that’s probably a bad sign.

    @camille_javal: I personally like to call ladies ‘douchebags’ a lot. And assholes, but everyone can be a douche in my book, regardless of sex, creed, age, etc.

  40. IndiraFallen says:

    ROFL. Wow, I’m surprised they got away with that much vulgarity. But damn is that hilarious.

  41. Dillenger69 says:


  42. donkeyjote says:

    @Kajj: What part of “Some people ARE actually that stupid” do you not get?

  43. donkeyjote says:

    @Meg Marco: Yes Mam! ^__^

  44. This seems to me a blatant knockoff of that “Goddam his font’s got SERIFs” Obama joke ad a while ago, and the chandelier thing from SNL.

    I’m a humorless bonerkilling Feminazi, and I found both of these ads pretty funny.

  45. Jabberkaty says:

    God I want that ad in my paper… And I want fucking poncho. Not just any poncho – that fucking poncho. This bitch be cold.

  46. mgy says:

    A particular board which will remain anonymous produces these sort of things daily. I love extreme advertisements.

  47. womynist says:

    Well I’m an uber-feminist and I find nothing offensive about this ad. Actually it makes me want to go out and buy a fucking poncho! I mean, come on, it’s fucking beige!!!

  48. MayorBee says:

    @hellinmyeyes: @Dillenger69:

    Actually, I have no problem with fat chicks. It’s all good in the hood. Plus, they can just wear a fucking poncho.

  49. SundaySunday says:

    The fuck are you doing looking at poncho ads anyway, bitch?!

    Lighten the fuck up!

  50. hotlobster says:

    I’m guessing it was inspired by this:

    + Watch video

  51. tinky XIII says:

    Guys, don’t laugh! My brother died that way.

  52. pinkbunnyslippers says:

    LMAO this is riotous. LOVE IT!! And while I’d never categorize myself as a femi-nazi, I’m on that plane, and I STILL love it.


  53. thelushie says:

    @Kajj: Umm, my statement was also a joke. “I bet these people actually believe that wearing AXE will get you laid, too!!” No one in their right mind is going to believe that wearing a poncho is going to have bitches all up on your dick or that wearing a fragrance will make the women find you desirable despite the fact that that is what their ad campaign revolves around (and, yes, I know it is a joke.) This is on the same level as the AXE commercials in my opinion. Eye roll inducing but not particularly offensive.

  54. fuzzycuffs says:

    It’s in the same vein as LOOK AT THAT FUCKING FRUIT meme that was around.



  55. thelushie says:

    @donkeyjote: If that is directed at me, the stupid person, see my post to Kajj.

    Reading comprehension, people!

  56. sweet fucking poncho

  57. DrGirlfriend says:

    I kind of wish the “shit” had been spelled more like “sheee-iit”. But otherwise, A++++ WOULD LAUGH AGAIN

  58. donkeyjote says:

    @womynist: No, it’s just beige.

    And me thinks Jezebel got word of this…

  59. cheepsquate says:

    Dudes,this weekend I SAW a dude in a poncho and mandles walking through Williamsburg carrying a frikkin’ acoustic guitar, no joke. That shit’s fucked up.

  60. donkeyjote says:

    @thelushie: … I was agreeing with your “Some people actually believe Axe works like that” idea….

  61. bokkie says:

    This is just a version of fucking peppers, no? I love fucking peppers. Fucking poncho…”meh.”

  62. Sugarless says:

    Women here too and I am NOT in a fit of giggles.

  63. heylola says:

    How is it that the one fucking issue of the Dig that I miss had this in it??? I probably would have put it on our refrigerator. sweet baby jesus!

  64. HrPingui says:

    But what if you put AXE on this poncho?

  65. SpdRacer says:

    @Erskine: Someone watches too much TV, I ain’t sure if it is you for making the reference or me for knowing that it comes from last nights Bones.

  66. louveciennes says:

    @dtmoore: Are you high? I didn’t say anything about fatties. In fact, I am fat myself, just another reason to giggle at this ad.

  67. SkokieGuy says:

    Axe doesn’t work?

  68. se7a7n7 says:

    Sweet Baby Jesus would love the shit out of that fucking poncho!!

  69. womynist says:

    @donkeyjote: Ooops…got a little carried away by the F-word there. I’m at work and have to watch my language, but decided typing the obscenities would be OK.

  70. Sasquatch says:

    @heylola: It was a LOLCATS-themed issue (in
    celebration of the ROFL-Con). You really didn’t miss much with this
    one, except apparently this awesome poncho ad, which I didn’t even

  71. dtmoore says:

    @louveciennes: im confused, but right on :)

  72. theblackdog says:

    I want that fucking poncho!

    I want that fucking poncho now!

  73. SlappySquirrel says:

    Take out the “Raping” bit and I’m OK with it.

  74. Kajj says:

    @thelushie: But by saying “these people,” it looks like you don’t understand that the ad itself is a joke. Not just the people here responding to it. That makes me a little sad.

  75. lostalaska says:

    Sure I can see the misogynist angle on it, but I also see the ‘effing funny angle of it too. The joke was simple got me to chuckle, but that was about it. Oh, and my Aunt whore the shit out of Poncho’s…… so that was the part that made me giggle you’re not hiding anything!

  76. jadenansaloni says:

    @SlappySquirrel: that’s what makes it, uh, funny.

    Gah. I see the feminazis at Jezebel have invaded. Kill the laughter now.

  77. Geth says:

    @fuzzycuffs: Actually, if I’m not mistaken, that meme actually originated with this: [www.flickr.com]

    which is much funnier than the fruit thing.

  78. dbson says:

    I knew we’d eventually find Poncho from the T-Mobile CSR phone call…

  79. NessiaRasmussen says:

    Aunt whore? Just makes it even more hilarious!

    Lighten up bitches and get yourselves one of these sweet fuckin ponchos!

  80. joellevand says:

    Some people take life way too seriously.

    Lighten up, bitch!

  81. krztov says:

    i love the weekly dig, my favorite free local read here in boston.

  82. DrGirlfriend says:

    Yeah, the ass-raping bit was kind of strange.

  83. trojandoll says:

    @lostalaska: I love the freudian slip about your Aunt…

  84. WingZero987 says:

    This ad was 10/10 would buy poncho for me and a friend (cuz i’m not fat and we can fit two of us in there!)

  85. ironchef says:

    copywriting has some rough edges but boy did it pop!

  86. edcrowle says:

    Axe does in fact work.. Every time I wear it I get mauled by roving packs of cheerleaders. The same happens when people see me whip out my Alltel cell phone.

  87. diddy0071 says:

    I’m Mexican, and I Find this offensive. Fat Chicks Don’t Wear Ponchos, that is a biased view…otherwise, SWEET FUCKING PONCHO, actually in mexico it’s called a Sarape,or Saw-rah-peh. I’ll Buy 2.

  88. citybuddha says:

    If I was a woman I would love it.
    As a man I adore it.
    Good laugh!

  89. donkeyjote says:

    @diddy0071: Sarape is spelt a hell of alot like ass rape to be coincidental….

  90. dry-roasted-peanuts says:

    It’s totally offensive. The only honky that can wear a poncho is Eastwood. Everyone else is as bad as Hitler.

  91. donkeyjote says:

    @dry-roasted-peanuts: I’m calling it. Godwin’s law in 4 hours, 16 minutes.

  92. dry-roasted-peanuts says:

    @donkeyjote: I think Godwinning a story about an ass raping poncho is a perfectly valid tactic.

  93. donkeyjote says:

    @dry-roasted-peanuts: That’s true, but I was just calling it. I wasn’t saying it was wrong :P

  94. champagne says:

    When I saw this at work I laughed so hard – I am so happy I picked up that issue at Starbucks in Boston. Hilarious.

  95. ObtuseGoose says:

    Won’t someone think of the chil…


  96. BlondeGrlz says:

    @donkeyjote: Dude, we’re here and I still think it’s fucking hilarious. I gonna buy me a fucking pink one.

  97. Breach says:

    Holy Shit!

    Yeah, people are so easily offended. But honestly, if it is one against many who have no problem with it, that one can just shut the F up about it.

  98. LucyInTheSky says:

    Wow. just wow. there were people who didn’t think this was funny?

  99. seamer says:

    Teenagerish sure, but offensive? Who didn’t go through that phase of ‘fuck me, I can swear now motherfuckers!’?

  100. esthermofet says:

    Awesome marketing. I’d buy one if it wasn’t so fucking ugly.

    Don’t tell me — this comment will be censored because it contains a word found in the article.

  101. Wubbytoes says:


  102. uberbucket says:

    I must admit in no uncertain terms that that indeed is a sweet fucking poncho.

  103. biswalt says:

    Best poncho ad ever. I predict a big market shift in the poncho sector of the economy.

  104. tape says:

    This “ad” was posted in its original form way back on April 2: [www.aidsvertising.com]

    and that issue of the Dig is from, what, 3 weeks ago?


  105. VikingP77 says:

    Woman here…also not offended! Ponchos aren’t very fucking cute though :-(

  106. Rectilinear Propagation says:

    That poncho ad was fucking delicious!

    (Am I the only one who thinks the “ass raping” bit doesn’t make any sense?)

  107. gonz says:

    Looks like one of the many funny ads in the GTA IV game

  108. gamin says:

    pretend you aint fat lol priceless

  109. parabola101 says:

    does it hide short, fat pot bellies & bald spots too???

  110. theblackdog says:

    @Rectilinear Propagation: Oh you so did not just say that.

    Team Poncho!

    P-A Notes FTW!

  111. karenw says:

    ***van explodes***

  112. darkryd says:

    Sweet Jesus I’m sure some little old ladies had a heart attack when they read that ad.

    …and I want one of those ponchos now.

  113. Mr. Guy says:

    this is pretty funny, although it feels like a bit of a ripoff of that old

    “>”Ebonics Delta”gag from a few years ago.

  114. Mr. Guy says:

    dammit, let’s try this again…

    this is pretty funny, although it feels like a bit of a ripoff of that old

    “>Ebonics Delta Gag Commercial from a few years ago.

  115. morganlh85 says:

    If you like this, search for “powerthirst” on youtube.

  116. Fuck! That fucking add is fucking hilarious I L-O-fucking-Led so fucking loud in my fucking office.

    No seriously. That is funny, people are sensitive cry babies, and as always, please, all offended, get over it.

    No sense in crying over things that simply do not effect you.

    Don’t like the joke? Don’t laugh.

  117. Rozelle’s Bagman says:

    Is that a real poncho or is that a Sears poncho, who can tell anymore

  118. Since i work in the publicity field, all i can say this ad is awesome!!!! Pretty hilarious too. I didn´t find it misogynist or offensive, i find it brilliant; I wish i could get that magazine down here in México…

  119. BrienBear Thinks Stupidity Defies Logic says:

    @SkokieGuy: “Axe doesn’t work?”

    Axe doesn’t work for us homos :( I mean, we get gaggles of girls flocking after us, but only to ask us if their shoes go with their new contacts they got :(

    They need to make Homo-Axe – to attract all the menz!!

  120. outsdr says:

    So many problems with this ad, I don’t know where to start… I mean, the word green doesn’t need to be on the next line, which wold leave some breathing space between the paragraphs.

    And “ass raping” needs a hyphen.

    And doesn’t “aint” need an apostrophe between the n and the t?

    No wonder there are complaints about this ad!

  121. donkeyjote says:

    @BrienBear: They have that. It’s call Boobs.

  122. Teapotfox says:

    I can has fucking ponchos?

  123. Impius says:

    jesus people need to pull the stick out of their collective asses, if you don’t find it funny turn the page and move on, don’t make a federal case out of it. If someone tells a joke that’s not funny do I go complain to anyone? no… same freaking basis. people need to get off of their high horses and get a sense of humor or learn to shut their traps sometimes. I’d hate to see what would happen if the person who found this offensive were to end up on /b/…

  124. mermaidshoes says:

    i really admire the random capitalization. very good imitation of crappy local ads.

  125. You hate your job but you're still working there? says:

    Outrage is probably coming from the same people who are dumb enough to send Maddox hate mail.

  126. teqsun.com says:

    frankly, I am offended… there are two spots of green.

  127. mrearly2 says:

    It IS offensive.
    Talk about low-brow humor…

    There are plenty of funny articles, with clever comments, but this (article) is not one of them.

  128. SlappySquirrel says:

    If it’s not funny without “ass-raping,” then it’s not that funny.

    To me, it seems like the ad would be exactly as funny without that.

  129. NoStyle says:

    Hell yeah.

  130. Not Alvis says:

    Really glad someone else caught this copypasta, too.

  131. Mike_Hawk says:

    FARK really needs to give up on the Photoshop contests if this is the best they can do, or was this 4chan? is there a difference?

  132. Torley says:

    I’m surprised I didn’t see more anger from religious people at the first three words, “Sweet Baby Jesus!”

  133. RedSonSuperDave says:

    No matter how lowbrow or simple you make humor, you can guarantee in this Pre-Idiocracy state we live in there will always be somebody whose head it will sail over. There’s people in this world who take Team America World Police as jingoism. I’m not surprised that at least one person complained about that ad. Bad taste? OF COURSE! Misogynistic? Well, it wouldn’t be nearly as offensive or hilarious if it WASN’T misogynistic, would it?

    That gives me an idea, I’m gonna start a website with fake ads based around “shaggy dog stories”. Like, picture a banana, and then the ad copy runs all over the entire page in tiny little print that takes ages to read, talking about how great these oranges are, they’re so high in potassium and vitamin C, and then at the very bottom of the ad, it says, oh wait, this is a banana.

    Then I can wait until I get a complaint that says, “Dear Sir, your recent banana advertisement contained numerous misleading and/or irrelevant statements…”

  134. Anonymous says:

    I’m a woman.

    Ladies and Gentlemen, I *created that poncho ad* Swear to god.

    I’m an improviser in San Francisco in a group (that has performed in Boston) called Oui Be Negroes. http://www.ouibenegroes.com

    I love that people like it. I had three glasses in me when I did it as a joke on an Extreme Advertising Website. What is the one thing you would never find extreme.

    Well…a fucking poncho.

    Glad you enjoy it. Even more stunned it made the Boston Weekly!

    Shaun Landry