My first thought when I saw spotted this ad for “360 Vodka : The World’s First Eco-Luxury Vodka” was “what the heck is this bullsh*t?” So I took a picture and went online to find out what makes it so good for the environment. For one thing, their website proclaims that their printers and fax machines have been configured print double-sided. Wowie zowie! They say they do lots of other stuff, like use locally grown grains, have a distillery that uses 200% less energy than pot distillers, and the bottle is 85% recycled glass. So that’s cool, but I think I’ll be sticking with my Smirnoff’s triple-distilled for about $10 less (affixed to Vodka360’s 100% recycled box is a pricetag for about $31). Have you tried it? Does it taste luxurious, or recycled?

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.