Warner Bros. Goes Blu-Ray Exclusive

Warner Bros. rolled up its sleeves in the format war today and announced that it was discontinuing support for HD-DVD after May 2008.

From their press release:

“Warner Bros.’ move to exclusively release in the Blu-ray disc format is a strategic decision focused on the long term and the most direct way to give consumers what they want,” said Meyer. “The window of opportunity for high-definition DVD could be missed if format confusion continues to linger. We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers.”

“A two-format landscape has led to consumer confusion and indifference toward high definition, which has kept the technology from reaching mass adoption and becoming the important revenue stream that it can be for the industry,” said Tsujihara. “Consumers have clearly chosen Blu-ray, and we believe that recognizing this preference is the right step in making this great home entertainment experience accessible to the widest possible audience. Warner Bros. has worked very closely with the Toshiba Corporation in promoting high definition media and we have enormous respect for their efforts. We look forward to working with them on other projects in the future.”

Format wars suck. That’s all we really have to say about it.

Warner Bros. Entertainment to Release its High-Definition DVD Titles Exclusively in the Blu-Ray Disc Format Beginning Later This Year [Time Warner]